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Beauty with Impact

February 23, 2026

#TIDE OCEAN MATERIAL

caremare represents a new generation of sustainable natural cosmetics – made in Germany, COSMOS-certified, and developed with a clear goal in mind: maximum effectiveness with a minimal ecological footprint.

A brand that not only promises beauty, but also takes responsibility.

For us, this new partnership is more than just a collaboration – it is a clear commitment to the circular economy in the bathroom. It shows that sustainable packaging, high-quality beauty products, and genuine marine conservation belong together.

Marine active ingredients: 100% vegan

At the heart of caremare products is the Ageless Skin Formula – a formula inspired by the power of the sea and precisely developed for modern skin needs.

caremare founder Sven Jarck says: “The special effectiveness of the care products comes from the targeted interaction of soothing, preparatory plant extracts and highly potent algae ingredients that complement and reinforce each other – such as hyaluronic acid and astaxanthin in our caremare Anytime Hydra Spray.”

The marine and plant-based active ingredients support skin regeneration, provide intense, long-lasting moisture, protect against free radicals, and promote collagen production, Jarck continues.

In short: active ingredients from the sea that give the skin new radiance – without taking anything from the sea.

The new brand from Germany takes naturalness seriously. According to Sven Jarck, all products are COSMOS-certified natural cosmetics, 100% vegan, cruelty-free, and dermatologically rated “very good.”

The result is high-quality anti-aging care that respects both the skin and the environment.

caremare packaging is made almost entirely from #tide ocean material – in this case, our high-quality recycled, ocean-bound polypropylene (rPP), which our teams collected and processed in affected coastal regions of Southeast Asia.

What once threatened to end up in the sea is now beginning a second life in the bathroom. “caremare shows that premium beauty and the circular economy are not a contradiction – they are the future,” says #tide® founder Thomas Schori.

“Every product is a small piece of coastal protection – visible, tangible, measurable.”
Thomas Schori, CEO #tide®

“When sustainable cosmetics use not only marine ingredients but also our recycled #tide ocean material, true credibility is created.”

Sustainable skincare routine

At launch, the Face Basic Range comprises seven products for a holistic skincare routine:

  • Hydra Glow Booster Serum – deep hydration & cell protection

  • Instant Recovery Eye Cream – smoothes & reduces signs of fatigue

  • Shield Day Cream – protection & moisture for the day

  • Hydrasafe Night Cream – overnight regeneration

  • Recharge Hydra Mask – intensive care in minutes

  • Anytime Hydra Spray – refreshment on the go

  • Balancing Face Wash – gentle, thorough cleansing

  • Seven steps. One routine. One common goal: effective skincare – relief for the oceans.

Beauty and responsibility

caremare is committed to protecting marine habitats and supports initiatives to preserve the oceans.

For us at #tide, one thing is clear: Every decision we make about our materials not only reduces potential marine pollution, but also a product's carbon footprint. Because when you use recycled plastic, you're choosing not to use virgin plastic – and therefore fossil fuels.

Less new material. More recycling. More future. Every sustainable packaging and every product thus becomes part of the urgently needed solution. A win for our bodies – and for the nature they live on.

Discover the caremare products